MyFitnessPal is a smartphone app and website that tracks diet and exercise to determine optimal caloric intake and nutrients for the users’ goals and uses gamification elements to motivate users. Users can either scan the barcodes of various food items or manually add them in the database of over five million different foods. Working in conjunction with over 50 devices and apps including Fitbit and Garmin wearable devices users can synchronize their health data to third-party devices for easier mobility. In a Consumer Reports diet rating, the free version of MyFitnessPal was rated the best free program (with 83 points) in overall satisfaction, “maintenance, calorie awareness, and food variety”.[1][2][3][4]

In February 2015, Under Armour acquired MyFitnessPal.[5]



In 2005, MyFitnessPal was founded by Albert Lee and Mike Lee.[6]

On February 4, 2015, MyFitnessPal was acquired by athletic apparel maker, Under Armour, in a deal worth $475 million. MyFitnessPal had 80 million users at the time.[7]

On May 4, 2015, MyFitnessPal introduced a premium subscription tier for its applications. According to Mike Lee, the premium service allows subscribers “to make custom reports, to dig deeper into the nutrient density of the food, and to customize the measurements used to plan their meals.”[8]

On March 29, 2018, Under Armour disclosed a data breach of 150 million accounts at its subsidiary, MyFitnessPal. The compromised data consisted of usernames, the users’ e-mail addresses and hashed passwords, but not credit card numbers and government identifiers (social security numbers, national identification numbers). Under Armour were notified of the breach on the week of 19–25 March, and that the leak happened sometime in February. The affected users are in the process of being notified via e-mail[9] and in-app notifications. An official Under Armour statement stressed, that MyFitnessPal users should immediately change their passwords.[10]

See also[edit]


  • ^ “‘My Fitness Pal’ tops list on Consumer Reports’ new diet ratings”. Consumer Reports. January 2, 2013. Retrieved May 26, cite.citation{font-style:inherit}.mw-parser-output q{quotes:”””””””‘””‘”}.mw-parser-output code.cs1-code{color:inherit;background:inherit;border:inherit;padding:inherit}.mw-parser-output .cs1-lock-free a{background:url(“//”)no-repeat;background-position:right .1em center}.mw-parser-output .cs1-lock-limited a,.mw-parser-output .cs1-lock-registration a{background:url(“//”)no-repeat;background-position:right .1em center}.mw-parser-output .cs1-lock-subscription a{background:url(“//”)no-repeat;background-position:right .1em center}.mw-parser-output .cs1-subscription,.mw-parser-output .cs1-registration{color:#555}.mw-parser-output .cs1-subscription span,.mw-parser-output .cs1-registration span{border-bottom:1px dotted;cursor:help}.mw-parser-output .cs1-hidden-error{display:none;font-size:100%}.mw-parser-output .cs1-visible-error{font-size:100%}.mw-parser-output .cs1-subscription,.mw-parser-output .cs1-registration,.mw-parser-output .cs1-format{font-size:95%}.mw-parser-output .cs1-kern-left,.mw-parser-output .cs1-kern-wl-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right,.mw-parser-output .cs1-kern-wl-right{padding-right:0.2em}
  • ^ “Consumer Reports Rates Diet Plans: MyFitnessPal, A Free App And Website, More Satisfying Than Weight Watchers”. Consumer Reports. January 2, 2013. Retrieved May 26, 2018.
  • ^ Bates, Claire (January 7, 2013). “Desperate to beat the bulge? Why a calorie-counting mobile app could be the recipe for success”. London: Daily Mail. Retrieved May 26, 2018.
  • ^ “Fitbit for men”. Friday, 16 November 2018
  • ^ Lorenz, Taylor (February 4, 2015). “Under Armour has acquired fitness apps MyFitnessPal and Endomondo for a combined $560 million”. Retrieved May 26, 2018.
  • ^ “MyFitnessPal company profile”. CrunchBase. Retrieved May 4, 2015.
  • ^ Perez, Sarah (Feb 4, 2015). “Under Armour Snatches Up Health And Fitness Trackers Endomondo And MyFitnessPal”. TechCrunch. Retrieved May 26, 2018.
  • ^ Popper, Ben (May 4, 2015). “MyFitnessPal rolls out its first paid offering, a premium service for exercise buffs”. The Verge. Retrieved May 26, 2018.
  • ^ Bloomberg (March 30, 2018). “150 Million MyFitnessPal Accounts Have Been Hacked, Under Armour Says”. Fortune. Retrieved May 26, 2018.
  • ^ Statt, Nick (March 29, 2018). “Under Armour says 150 million MyFitnessPal accounts compromised in data breach”. The Verge. Retrieved May 26, 2018.
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